A project dedicated to create the image of “The Day of the Dead” in the city of Miami Florida.
A motive to celebrate for many, but a morbid tradition to others, “The Day of The Dead” first started more than 3,000 years ago among indigenous tribes. Today it is primarily celebrated in Mexico and a few cities in the US.
The icon for this ritual celebration was designed based on the colors of the marigold flower, using the black to represent death. The curved lines and shapes mimic the Mexican graphics elements, which are traditionally painted on people’s faces during this famous ritual.
In order to promote this event in the city of Miami, billboards and public transit ads would be used in areas, which are highly visible in downtown Miami.