A university project with the purpose of redesigning the SouthWest Airline image.
The current South West Airlines image seems dated and it uses too many colors. The purpose of this project was to modernize the entire identity and give it a hint of a luxury airline. So, instead of the original blue, red and orange, I decided to go with a turquoise green, a color that represents the Southern part of the United States and the region where the flight routes are operated.
The focus on the web design was to clear it up and simplify it according to the new identity. The concept behind the design was to facilitate easy navigation through the site, allowing a pleasant experience to the user, which is meant to be representative of their flight experience as passengers on the plane.