I’ve spent the past ten years immersed in the world of design, crafting visual identities and brand experiences that resonate with consumers and elevate the brands I work with. My journey began at Zimmerman, a retail advertising agency that became my creative home, where I had the privilege of working with some of the most iconic brands—McDonald's, AutoNation, Kay Jewelers, Office Depot, Tractor Supply, Dunkin Donuts, and more. As VP Design Director, my focus has always been on building cohesive brand identities that are visually striking and strategically sound. Whether developing logos, packaging, or digital systems, my approach has always been about authenticity, consistency, and a deep understanding of the brand's purpose.
I believe that design isn’t just about what looks good—it’s about what feels right and communicates the essence of a brand in a way that resonates deeply with its audience. Beyond my professional experience, my passions for Formula 1 and wine have shaped my approach to design. F1 has taught me the importance of precision and innovation, while my journey as a Level 1 Sommelier has refined my eye for detail and balance—qualities I bring to every project I lead.