A university project with the purpose of redesigning the SouthWest Airline image.
PLANE LIVERY
The current South West Airlines image seems dated and it uses too many colors. The purpose of this project was to modernize the entire identity and give it a hint of a luxury airline. So, instead of the original blue, red and orange, I decided to go with a turquoise green, a color that represents the Southern part of the United States and the region where the flight routes are operated.
WEB SITE
The focus on the web design was to clear it up and simplify it according to the new identity. The concept behind the design was to facilitate easy navigation through the site, allowing a pleasant experience to the user, which is meant to be representative of their flight experience as passengers on the plane.
Smirnoff Aston Martin F1
Blu Tesla F1
Caterpillar Zonda R
Gitanes Matra GT
Petronas Mercedes LMP1
The purpose of this project was to design the identity of a premium coffee maker from Colombia.
BRAND
From the colors, the shapes, and all the way to the typography, the logo was inspired by local ancient Inca tribes’ sculptures in the South region of the province of Huila, Colombia.
WEBSITE
The website was designed with the purpose of showcasing all of Yuma’s products and the process by which the premium coffee is crafted.
PACKAGE DESIGN
Although a premium coffee, Yuma gives particular attention to using recycled materials, which are used to package all the coffee flavors. The elegance and simplicity of the graphics, perfectly illustrates the high quality of the Colombian coffee.
A project dedicated to create the image of “The Day of the Dead” in the city of Miami Florida.
BRAND
A motive to celebrate for many, but a morbid tradition to others, “The Day of The Dead” first started more than 3,000 years ago among indigenous tribes. Today it is primarily celebrated in Mexico and a few cities in the US.
The icon for this ritual celebration was designed based on the colors of the marigold flower, using the black to represent death. The curved lines and shapes mimic the Mexican graphics elements, which are traditionally painted on people’s faces during this famous ritual.
URBAN ADS
In order to promote this event in the city of Miami, billboards and public transit ads would be used in areas, which are highly visible in downtown Miami.
